New York’s culinary scene is ever-evolving, and Korean cuisine is taking a bold leap into a new dimension. Located on 31st Street in Manhattan, Howoo is not just another Korean BBQ restaurant—it is a fine dining destination where Korean cuisine is elevated into an art form. With refined interior design, elegant plating, and a sophisticated atmosphere, dining at Howoo goes beyond the conventional framework of Korean food. Discover a new world of Korean gastronomy, right in the heart of New York City.

A Space Where Tradition Meets Contemporary Sophistication

As soon as you open the doors to Howoo, a completely different world unfolds. Past the understated, signless entrance, a subtle scent of wood and refined lighting welcome guests. The entire wall is adorned with interior decor that creatively reinterprets traditional Korean roof tiles, arranged with aesthetic precision. The luxurious, spacious design and refined ambiance elevate the prestige of Korean cuisine.

Especially notable are the ceiling lights and minimalist decor elements, which emphasize a modern tone and blend beautifully with the upscale table settings, creating an extraordinary culinary experience. If you're seeking a place where traditional Korean elements harmonize with modern elegance, Howoo is the perfect choice.

A Harmonious Blend of Service and Atmosphere

At Howoo, it’s the subtle distinctions in service that make all the difference. Staff move with graceful precision and composed demeanor, adding to the refined ambiance. Even amidst the restaurant’s activity, the staff’s smooth and natural movements confirm that this is not just a dining spot, but a space designed for a curated experience.

Unlike traditional Korean BBQ restaurants, Howoo maintains a calm and classic atmosphere, delivering a cultured culinary experience. The open-style meat-cutting station acts as a performance in itself, offering guests a sense of freshness and excitement. It transforms dining into an artful experience, far beyond a mere meal.

A Feast for the Eyes and Palate

Dining at Howoo isn’t just about satisfying hunger—it’s an immersive culinary celebration. Each dish is plated with the precision of a work of art, balancing traditional Korean elements with a modern sensibility. The freshly sliced, glistening cuts of meat offer a visual thrill even before the first bite.

While preserving the deep, rich flavors of Korean cuisine, Howoo masterfully maximizes both taste and visual appeal. Complementing the meal is Howoo’s signature beverage: the Omija cocktail. Its stylish presentation and elegant flavor complete the sensory journey, delivering a truly refined gastronomic delight.