Magazine
A legacy-driven media platform documenting Korean excellence in culture, economy, and identity
Author: Ho-su Lee
Photo Credit: New World Machinery Inc.
"Until everything is OK, we take responsibility."
I am Ho-su Lee, operating an air conditioning and heating company in New Jersey. With around 20 years of experience managing facilities such as five-star hotels and major corporate buildings in Korea, I have been involved in construction and maintenance of building facilities. I hold 13 relevant certifications, including high-pressure gas, refrigeration, chemistry, heat management, and firefighting equipment. Leveraging this experience, I immigrated to the United States 17 years ago and established New World Heating & Air Conditioning. As a Master HVACR Contractor, my company handles installation, management, and sales of air conditioning and heating systems for residential and commercial buildings.
Our company distinguishes itself through absolute trust and warm, human-centered service, securing a diverse clientele through word-of-mouth and recommendations. Our belief that "once a customer, always a customer" drives us to maintain meticulous, data-driven customer information management, ensuring nothing is overlooked. We provide timely and appropriate services and are committed to continuously acquiring new technologies to offer high-quality service.
It is most rewarding when customers in New Jersey recall New World first whenever they encounter issues with air conditioning and heating. I cherish the gratitude expressed by customers after receiving our services. We often share the challenges of immigrant life, offering comfort and exchanging diverse information, thereby evolving from a customer relationship to one akin to friends and family.
Our business policy centers on taking responsibility "until everything is OK." We strive to approach all matters from the customer's perspective, prioritize their concerns over profits, and treat their difficulties as our own family’s issues. Despite our efforts, we understand that not all customers may be 100% satisfied. We listen closely to even the slightest dissatisfaction and work to resolve issues through sincere dialogue. We hope to navigate the complicated immigrant life with continuous encouragement and constructive feedback from our customers.
Kim Dong-wook (Publisher of Gospel News, Pastor): I've known Mr. Ho-su Lee since he began his journey in the U.S. 17 years ago. He keeps his promises and delivers dependable service. I strongly recommend him for any air conditioning or heating installation or repair needs. Satisfaction is guaranteed.
Kim Seong-ae (Rutherford Resident, Academy Operator): During the hottest days of summer, my academy’s air conditioning failed repeatedly despite numerous visits from reputed companies. I met Mr. Ho-su Lee, and he identified and replaced a minor component, resolving the issue completely so that we could enjoy our summers for years without problems. His technical skill and honesty are exceptional, and he always follows up to ensure everything is working perfectly.
CEO Ho-su Lee, New World Heating & Air Conditioning
